CRM Specialist
Clara
Clara is the leading spend management platform for companies in Latin America. Our end-to-end solution includes our locally-issued corporate cards, a Bill Pay product, financing solutions, and our highly-rated software platform; already being used by thousands of the most successful companies across the region.
Clara is backed by top global and regional investors such as GGV Capital, Coatue, DST Global Partners, General Catalyst, monashees, Acrew Capital, Kaszek, Citius, Canary, Citi Ventures, Picus Capital, Avid Ventures, ICONIQ Growth, Endeavor Catalyst, Goldman Sachs, Accial Capital, and prominent angel investors.
We are looking for a CRM Specialist who will lead:
- CRM Strategies: develop and implement manual and automated communications to enhance customer engagement, retention, and brand loyalty. Work closely with different teams to ensure message quality and consistency.
- A&B testing: optimize email, SMS, WhatsApp, push and in-app notifications.
- Planning & Segmentation: analyze customer data to segment specific target audiences, personalizing communications and prioritizing accordingly.
- Data analysis: identify patterns, trends, and improvement opportunities. Use insights to adjust strategies, optimize campaign performance and share within different stakeholders.
Our requirements for this position are:
- 4-5 years managing CRM campaigns.
- Organized and with attention to detail.
- Data driven & data driven storyteller.
- Analytical proficiency: dynamic tables, formulas and SQL to analyze and visualize data.
Additional Skills & Plus
- At least one year working in a fast paced company, agency or startup.
- Technical experience running CRM tools, automation and building dashboards.
- Basic HTML knowledge.
What are our virtues and why should we care about them?
* Virtues are helpful and desirable behaviors that help shape our company culture.
* These individual behaviors are what we expect of each other, and they should help us work better together.
* These virtues should be reflected in our output/products