We are looking for someone who will:

• Develop and execute comprehensive customer lifecycle marketing strategies to expand Clara product usage among customers.
• Plan and execute offline initiatives and activations to delight customers and transform them into brand ambassadors.
• Organize and manage activations and events to support lead generation.
• Analyze customer behavior, segment the audience, and create targeted marketing campaigns to increase customer retention and loyalty.
• Implement personalized communication strategies at various touchpoints to maximize customer engagement.
• Collaborate with the sales, product, and customer support teams to align marketing strategies with overall business objectives.
• Utilize data analytics tools to track customer behavior, identify patterns, and derive actionable insights.
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions.
• Oversee the creation of compelling marketing content, including email campaigns, social media posts, blog articles, and other promotional materials.
• Ensure consistency of messaging across all customer touchpoints.
• Identify opportunities to enhance the customer experience and implement initiatives to improve customer satisfaction and brand loyalty.
• Gather customer feedback and use it to drive continuous improvement in our products/services and marketing strategies.
• Manage the marketing budget effectively, allocating resources efficiently to achieve maximum ROI.
• Monitor expenses and analyze the cost-effectiveness of marketing activities.
• Find new opportunities for marketing partnerships.

Our requirements are:

• 6-8 years experience
• Relevant experience (more than 1y) in tech startups
• Experience in lead generation channels
• Experience in delivering highly creative campaigns and activations;
• Experience positioning & creating brands;
• Planning, prioritization, and time-management skills;
• Proven success running integrated brand campaigns;
• Experience in brand architecture and brand positioning frameworks;
• Experience building year-long brand strategies;
• Experience in content marketing and paid ad campaigns across online channels ;
• Balance of analytical and creative thinking;
• Top-notch analytical skills with a proven ability to work through data to find opportunities and actionable insights;
• Hands-on and able to work independently; does not shy away from taking ownership and thrives in a fast-paced environment;
• Experience with fast-paced planning /executions cycles and able to balance short-term needs with long-term strategic initiatives;
• Excellent verbal, written, storytelling, and presentation skills;
• High standard of quality and attention to detail;
• Business Fluency in English;