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Segments Associate/Lead

Bazaar Technologies

Bazaar Technologies

Karachi, Karachi City, Sindh, Pakistan
Posted on Wednesday, October 4, 2023

About us:

At Bazaar, we're on a mission to build an operating system for traditional retail in Pakistan, that creates opportunities for retailers, suppliers and workforce across the country. We are continuously working towards cultivating an environment that inspires, empowers and challenges each individual as they take on this road to self-discovery.

We are eager to build the most diverse and creative team - celebrating differences and learning from each other.

About the role:

As the Segments Manager at Bazaar , you will play a crucial role in defining and managing customer segments based on key business metrics. You will deploy various strategies, including gamification and discounting tools, to encourage customer migration from lower segments to higher segments. Additionally, you will be responsible for developing and streamlining the monthly segments cycle for app campaigns targeting our entire customer base.

Job responsibilities:

    Customer Segmentation:

    • Define and refine customer personas for the retail segment based on key business metrics such as purchase behavior, order frequency, and transaction history.
    • Collaborate with data analysts and use SQL to extract and analyze customer data for segmentation purposes.
    • Continuously monitor and update customer segments to ensure they align with business goals and evolving customer behaviors.

    Customer Engagement Strategies:

    • Develop and implement gamification and discounting strategies to incentivize customers to migrate from lower segments to higher segments.
    • Collaborate with the marketing team to create targeted campaigns and promotions tailored to each customer segment.
    • Monitor the effectiveness of these strategies and make data-driven adjustments as needed.

    Segmentation Cycle Management:

    • Create and maintain a structured and efficient monthly segments cycle for app campaigns.
    • Coordinate with cross-functional teams, including marketing, product, and analytics, to ensure timely execution of campaigns.
    • Analyze campaign results and provide insights to improve future segmentation and engagement efforts.


    • Bachelor's degree in Analytics, Computer Science, Business or a related field.
    • Proven experience in data analysis and segmentation, with proficiency in SQL.
    • Strong understanding of customer behavior and segmentation strategies.
    • Experience in gamification and discounting strategies is a plus.
    • Excellent communication and collaboration skills.
    • Ability to work in a fast-paced, dynamic environment.
    • Strong analytical and problem-solving skills.
    • Results-oriented with a focus on achieving business objectives.

What we offer:

  • A power-packed team that develops you to be the best version of yourself
  • An opportunity to explore new avenues, break down barriers and execute on own ideas with complete autonomy
  • A healthy compensation, insurance, and stock options plan to take care of yourself and your families

At Bazaar, we want to respect and create acceptance for all our colleagues as they are. We are an Equal Opportunity Employer promoting diversity in all its forms (thought, culture, gender and background). Any kind of discrimination is not only condemned but a punishable offense for the company.

We would encourage you to shoot your shot, dream big and apply away, even if your confidence makes you feel otherwise. We acknowledge Imposter Syndrome as a persistent impediment to career growth and we would not want to lose a candidate like you.